Holding ourselves to higher quality-first standards is our trademark.

We select raw materials based on quality and performance, not price.

 “While the competition has been formulating their oils down to a price,  we have been formulating ours up to the highest performance standards.” 

Al Amatuzio:  "I remember distinctly that when we were developing our first 2-cycle Oil back in the early 1970's,  I wanted a product that outperformed all other products. "

 It had to be the very best.  At that time I was working with a highly specialized and competent additive supplier, and I knew very well that the additive used would be critical to wear protection.  I would start with a pure synthetic base oil, but it would be the additive that carried the load.  As we began formulating, the supplier recommended the additive percentage that should be used.

I knew, at that percentage, it would be a good oil,  but I wanted to push the limits.   "How much higher can I go.." I asked.  I could tell it was the first time he had ever been asked that question.

"Higher," he said, "why would you want to do that.  It's very expensive."

 "Because I want to make a better oil,"  I said.

A week or so later the supplier got back to me with the maximum percentage that could be used.  So that's where I took it.   We had the oil tested at Southwest Research at a mix ratio of 300:1.  Keep in mind that the best anyone else was doing was maybe 50:1.   We were at 300:1 and passed with flying colors.   In 1973 we eventually introduced the oil at 100:1 because from a marketing perspective no one would have trusted a 300:1 mix ratio.