When I think of the AMSOIL story I think of the word "BEFORE"...

  BEFORE AMSOIL, there was no API rated synthetic motor oil.

  BEFORE other oil companies "discovered" synthetic motor oil, AMSOIL already had the first motor oils on the market for years.

  BEFORE "fill for life" became an industry buzzword AMSOIL was filling for life.

  BEFORE specification GM4718M (Corvette) for General Motors synthetic factory fill was required, AMSOIL was already meeting the spec and making the grade without reformulating.

  BEFORE OEM's began extending drain intervals, AMSOIL was extending automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles.

  BEFORE other oil manufactures were even concerned with volatility, AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils. (In 1980 AMSOIL had the first NOACK test equipment in the U.S.)

  BEFORE improving engine performance was considered a goal of the other motor oil companies, it had been an accomplished fact with AMSOIL for many years.

  BEFORE auto makers periodically increased the demands on motor oils, AMSOIL was meeting and exceeding those demands without reformulating.

  BEFORE the rest of the industry understands what the lubrication performance challenges of today are, AMSOIL has already met those challenges.

That's the AMSOIL story! And that's the way I like to tell it.

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

Al Amatuzio began conducting serious research in 1963. By 1966 he had formulated a synthetic motor oil and put it to use in vehicles in northern Minnesota. Throughout the late ’60s Amatuzio continued his research and development and sold commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. The true milestone came in 1972 when AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute criteria. The new lubricant performed like no other before it. When the first can appeared on the market in 1972, it signaled the birth of an entire industry. Shortly thereafter, AMZOIL became AMSOIL.

AMSOIL has expanded the boundaries of lubrication science and redefined the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.

FOOTNOTE:

A.J. "Al" Amatuzio's Philosophy:   "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance."

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

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"Any man who may be asked in this century what he did to make his life worthwhile...
can respond with a good deal of pride and satisfaction, 'I served in the United States Navy'."

President John Fitzgerald Kennedy - Annapolis, Maryland August 1, 1963

1964-1991 Retired MMC(SW)