When AMSOIL was issued the trademark, "The First in Synthetics" by the U.S. Patent & Trademark Office.  No other oil company in the world can claim to be first.

Albert J. Amatuzio, President and CEO of AMSOIL Inc., told an interesting story as to how this came about. AMSOIL applied to have this statement registered and was told that they must prove to the trademark officials, by documentation, that AMSOIL Synthetic Oil was the first, historically.

However, they also said that by claiming to be first, we were insinuating we were the best (or #1/first) from a quality or performance standpoint.

So AMSOIL had to convince them that they had the best product to also claim to be first. AMSOIL proceeded to present comparison documentation and test results backing up the claim that AMSOIL was also the best. The trademark officials accepted the documentation to allow AMSOIL to use "first" in their trademark.

But the process was not through.  The procedure now required the government to notify all other oil manufacturers, including Mobil 1, that would be impacted by the decision, so they would have input before this decision would be official. They were notified in writing and given 90 days to object, comment or respond. The 90 days elapsed without a peep, and that includes Mobil 1.

AMSOIL not only convinced the trademark office that AMSOIL Synthetic Oil was the first historically, but also convinced them that AMSOIL is the first in quality, and no other competitor objected!  In fact, Mr. A.J. Amatuzio, founder, President and CEO of AMSOIL "The First in Synthetics"® states that he often hears other companies ad slogans stating that their products are the best. They are not.  Mobil 1 has run the tag line for their advertising "Nothing Outperforms Mobil 1".

A.J. Amatuzio stated that he knows a company that does make products that outperform Mobil 1. And you know which company that is. Mobil makes a very good oil,  but I am here to tell you that it does not outperform AMSOIL "The First in Synthetics"® Synthetic Motor Oils.

The Bottom Line: Mobil makes their oils to run at normal drain intervals while we make ours for 25,000-mile and beyond extended oil change drain intervals, and there in lies the difference. Their oils don't have to be as good as ours, so they are not.

In 1994 Al Amatuzio AMSOIL inducted into Lubricants World Hall of Fame

Al Amatuzio began conducting serious research in 1963. By 1966 he had formulated a synthetic motor oil and put it to use in vehicles in northern Minnesota. Throughout the late ’60s Amatuzio continued his research and development and sold commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. The true milestone came in 1972 when AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute criteria. The new lubricant performed like no other before it. When the first can appeared on the market in 1972, it signaled the birth of an entire industry. Shortly thereafter, AMZOIL became AMSOIL.

AMSOIL has expanded the boundaries of lubrication science and redefined the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.

FOOTNOTE:

A.J. "Al" Amatuzio's Philosophy:   "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance."

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

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