"NASCAR Brown Bagging" Despite commitments to use particular products, teams would conceal their oils of choice in nondescript packaging and add the fluids to the race vehicles behind closed doors. Regardless of what it said on the container, it was not uncommon to find AMSOIL in the container.

Cale Yarborough Brown Bag Racing Secret

Bobby Unser first discovered AMSOIL products when he contacted me with a problem.

That call began a friendship that has lasted all these years.  My good friend Bobby helped us get involved in the Indy 500, and he was instrumental in our sponsorship of Al Unser Jr..

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

The central theme to all of this is product quality. From the start, those who know lubrication have turned to AMSOIL. We have earned our reputation through performance, not slick advertising or evasive marketing campaigns. AMSOIL lubricants truly can make a difference. Bobby Unser, Cale Yarborough and countless others discovered that decades ago.

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

Unlike other oil companies that produce specialty racing oils for elite groups and DO NOT offer them to the general public. We don’t formulate special products just for professionals – the AMSOIL products our corporately sponsored racers use are the same products available to you, whether you race on asphalt, dirt, water or snow. They provide maximum performance and superior protection to all racers, regardless of their level of competition.

We have earned our reputation through performance, not slick advertising or evasive marketing campaigns.

A.J. Amatuzio, President and CEO of AMSOIL, Inc.

  AMSOIL Protection from Startup to The Checkered Flag.